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About Us

We’re revolutionizing how companies build diverse and inclusive workplaces.

Our Purpose

Workplaces that work, for all of us.

How We Achieve Our Purpose

It all comes down to science. It fuels everything we do, and how we do it.

We are a behavioural change consultancy that helps organizations build

team belonging, culture and performance.

Our Framework:

We Think Small.

We Act Small.

Sounds counterintuitive? It is. And it’s the fastest way to workplace inclusion.


Build Habits


Design Inclusive People Processes



Social Norms

Habit Mastery Leads

to Culture Mastery

Applied Behavioural

Science for Better Decisions

Small Changes.

Big Difference.

We Make Inclusion Stick!


We were thrilled to have Sylvia join us for our International Women’s Day celebration! Sylvia’s presentation was informative and entertaining – she is an excellent speaker and her presentation included real-time opportunities for our attendees to better understand unconscious bias. In addition, Sylvia was incredible to work with throughout the whole process. I would highly recommend Sylvia to anyone looking for a dynamic expert in diversity and inclusion.

Deneen Everett, Executive Director, Yellowknife Chamber of Commerce.

Our Story

Sylvia Apostolidis launched The Jasmar Group to help companies frustrated with the slow pace of change in advancing workplace inclusion. Despite good intentions and effort, companies struggle to achieve widespread engagement and diverse representation levels.

​How can companies make faster progress?

We realized that we can’t change behaviour unless we bring an understanding of how people actually behave to our solutions. This led us to build a rigourous, evidence-based framework using insights from the behavioural sciences.

We Are


Evidence-Based Solutions


Putting People First


Building Inclusive Systems

Sylvia Apostolidis


Sylvia founded The Jasmar Group in response to organizations frustrated with the glacial rate of change in
advancing workplace diversity and inclusion. Since 2005, she has been advising leading companies across Canada to build equitable workplaces, including ten years as a senior consultant with Catalyst Inc. Sylvia is a respected expert on diversity, inclusion and women’s leadership. She is an engaging speaker, facilitator, coach and strategic partner bringing her passion, expertise and business-focused approach to help companies on their inclusion journey.

​Sylvia envisions a workplace that allows every person equal opportunity. She has a deep interest in gender equality, for girls and boys. The Jasmar Group’s name combines the names of her twin sons, Jason and Marco. It represents the promise of future generations and importance of engaging boys and men in gender equality.

Sylvia holds an MBA from the Richard Ivey School of Business, a Master of Science (Sociology) from the London School of Economics and a Bachelor of Arts from the University of British Columbia.


Get More

Help us reimagine a workplace that works, for all of us.

Ask us how to

Make Inclusion Stick!

Learn how to apply behavioural design at your organization.

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